Bofish Marketing/Advertising

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Internet Yellow Pages

Internet Yellow Pages, just like their print directory counterparts are highly referenced resources tools where Internet savvy consumers can research and locate a local or national business for the products and services they wish to purchase.

Advertising on Internet Yellow Pages puts your business in a strong position to attract consumers in your market, who prefer to use the online medium than traditional forms of advertising. Internet Yellow Pages advertising can drive highly qualified consumer traffic to you're website. These high qualified consumers who research your website are in buying mode and will make contact by calling, emailing or visiting your location.

• Internet users are referencing IYP sites over 1.2 billion times per year*
  
• 62% of Internet users have visited an IYP site within the past month**
  
• Internet Yellow Pages are projected to account for 30% of all Yellow Pages search activity by 2006***
  
• 47% of all online consumers use the Internet Yellow Pages****
  
• Over 40% of all online local business searches are conducted via the Internet Yellow Pages+
  
• Of consumers using Internet Yellow Pages:
  
  • 64% make a contact after reference
    
  • 38% go on to make a purchase
    
• 64% of purchases are from new customers#
  
• More Internet Yellow Pages users conduct a transaction within a month of conducting a local search (57%) vs. search engines (48%)+

Internet Yellow Pages extend the reach of other advertising mediums and compliments search engine in covering the 100% of the online search traffic. Internet Yellow Pages ranks 3rd as a research tool with only map and search engines websites ranking 1st and 2nd respectively.

With a variety of advertising products, Internet Yellow Pages can put business in the right position to maximize the experience your soon-to-be-online buyer will have doing business with you.

Sources:

* 2004 Yellow Pages Industry Usage Study
** NYPM/The Kelsey Group
*** The Kelsey Group
**** Forrester Research, 2004
+ comScore/YPA Local Search Consumer Behavior, April 2005
# Knowledge Networks 2005 Industry Usage

Bofish Marketing offers advertising placement on the top four Internet Yellow Page websites. Superpages.com, YellowPages.com, Yahoo.com and Dexonline.com are your keys cover to Internet Yellow Page searches for your respective markets.

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